Fave is an app designed for superfans. A social media platform and a fan-centered home for celebrities.

On it, fans can gather, share stories about their favorite artists, participate in dance competitions and ultimately faint over their favorite artists as a community. It also hosts a fan-made merch marketplace.

The app’s founder, Jacquelle Amankonah Horton, told MBW in September that after welcoming Swifties and BTS ARMY to the platform, her goal was to branch out into other giant music fandoms and even sports and influencer fandoms.

Now Fave Bruno Mars’ ‘Hooligans’, as they are known, welcomes to the platform.

Hooligans want their own dedicated hub on Fave, just like Taylor Swift and BTS fans are doing at the moment.

This week, Fave teamed up with Atlantic Records to give the winners of a 70s-style video contest the opportunity to visit Atlanta and attend a listening party hosted by Silk Sonic – the duo of Bruno Mars and Anderson .Paak – and hosted of Instagram and Atlantic Records.

Fans could compete by uploading video clips to the page and drumming voices and engagement.

Fave says it is already organizing more “fandom-specific events” on the platform in the coming weeks, and is working with top superfans to spread the word.

“Bruno and his team really stood out in their desire to give their fans a place where they could be deeply connected.”

Jacquelle Amankonah Horton, FAVE

Jacquelle Amankonah Horton, Fave’s founder and CEO, said: “We could not be more excited to now welcome Hooligans – Bruno Mars’ incredible group of loyal superfans – to Fave.

“After learning so much and being so grateful for the support of BTS ARMY and the Swifties, Hooligans introduces yet another opportunity for us to create a haven for fans to connect, create and be rewarded.

“Throughout the process of choosing which fandom to introduce next time on our journey to keep refining our fan experience, Bruno and his team really stood out in their desire to give their fans a place where they can “Connect deeply and have fun together. It’s going to be another fun trip!”

“Our team has been impressed and excited about the vision of Fave along with what they have achieved so far.”

Jenna Rosenburg, Atlantic Records

Jenna Rosenburg, VP of Digital Marketing at Atlantic Records, added: “Our team has been impressed and excited about the vision of Fave along with what they have achieved so far.

“We knew we’d see the Hooligans jump on the bandwagon – and throw something extra into the November 12 release of An Evening with Silk Sonic.

“We can not wait to welcome these deserving Hooligans to the listening party and much more with Fave ahead.”Music business worldwide