Fave is an application designed for super fans. A social media platform and fan-centric home for celebrity obsessives.
In it, fans can come together, share stories from their favorite artists, enter dance contests, and ultimately swoon for their favorite artists as a community. It also houses a fan-made merchandise market.
The founder of the app, Jacquelle Amankonah Horton, told MBW In September, after welcoming Swifties and BTS ARMY to the platform, their goals were to expand to other giant music fandoms, and even sports fandoms and influencers.
Now, Favorite welcomes Bruno Mars’ ‘Hooligans’, as they are known, to the platform.
The Hooligans will have their own dedicated hub in Fave, in the same way that Taylor Swift and BTS fans currently have it.
This week, Fave worked alongside Anderson .Paak – and hosted by Jacquelle Amankonah Horton, FAVE
Jacquelle Amankonah Horton, Founder and CEO of Fave, said: “We couldn’t be more excited to welcome the Hooligans, the incredible group of loyal Bruno Mars superfans, to Fave.
“Having learned so much and been so grateful for the support of BTS ARMY and Swifties, the Hooligans present us with another opportunity to create a haven for fans to connect, believe and be rewarded.
Throughout the entire process of choosing which fandom to feature next on our way to further refine our fan experience, Bruno and his team truly excelled in their desire to provide their fans with a place to deeply connect and have fun together. It’s going to be another fun trip! “
“OUR TEAM HAS BEEN IMPRESSED AND EXCITED BY FAVE’S VISION ALONG WITH WHAT THEY HAVE ACCOMPLISHED SO FAR.”
JENNA ROSENBURG, ATLANTIC RECORDS
Jenna Rosenburg, vice president of digital marketing for Atlantic Records, added: “Our team has been impressed and excited by the vision for Fave along with what they have accomplished thus far.
“We knew we wanted to see the Hooligans jump onto the platform and bring something extra to the An Evening with Silk Sonic album release on November 12th.
“We can’t wait to welcome these deserving hooligans to the listening party and more with Fave ahead.”Music business around the world