10. FAVE
For being a place where a stan can be a stan

Instead of superfans of artists being spread across disparate social media platforms, Fave aims to be the central location where they can create content, compete in challenges, and buy and sell digital and physical goods in a fan-driven marketplace. Fave, which raised $2.2 million last May from Hybe, Sony Music, and Warner Music, launched in beta with Taylor Swift’s fan base, the Swifties. The app averaged 7.81 visits per day (TikTok, by comparison, averages 8). Fave has been able to maintain that level of intense engagement as it expands, as it next welcomed the BTS Army, where fans regularly spent nearly one hour on the platform engaging with each other’s content. Fave then sent three BTS fans to the American Music Awards where they got to see the band in person for the first time. Bruno Mars’s fans (aka the Hooligans), have been the latest to join Fave. In partnership with Bruno’s label Atlantic Records, Fave gave five Hooligans the chance to win a seat at an album-listening party for Silk Sonic, Bruno’s duo with Anderson .Paak.