Press Clipping
02/10/2024
Article
Gen Z super fans have seized power from idols like Taylor Swift, Beyoncé and Nicki Minaj. They can boost, shape, even end careers. How did we get here?

In her work as an industry analyst, [Tatiana] Cirisano has interviewed music-lovers from all over the world to track the course of modern fandom. She’s discovered the many innovative ways that artists are shifting power dynamics in the creative process. In some cases, that means livestreaming studio sessions and getting fan feedback on songs-in-progress. In other instances, artists are sharing Dropbox files of IP and inviting followers to create their own merchandise to sell in marketplaces on fan-forward apps like Fave, taking a cut of the profits.