Jacquelle Horton, CEO of superfan community platform Fave warns that companies that expect their artists to directly keep connecting with superfans are wrong. She says it would risk artist burnout and/or dividing their attention in too many places.

Data from Fave’s inaugural Fandom Playback report showed that 89 per cent of superfans do more than just listen to the music.

They “are throwing events, creating their own merch, rallying fans to reach streaming goals, calling radio stations, curating the perfect symbolic outfit to attend concerts, getting tattoos, and so much more to embody and immerse themselves in the inspiration from the artist.”

They can rack up to 14.4 visits a day per fan to share activities. Over 75,000 fan activities were submitted by Harry Styles fans within their first month on Fave.

Interestingly: 20.09 per cent of superfans follow more than just one act. Fave says there are 1,700 fan communities on the list waiting to join it.